Wednesday, February 22, 2006

How has blogosphere influenced msm product?

I argue that exponential growth of blogosphere has done the following to traditional media product (on the national level):

1. Made reporters more careful about what they say/write - in some cases. The institution of organized msm criticism - which is blogosphere acts as a kind of 5th estate - a check on media. Many things can be checked and researched by bloggers and their audiences very quickly. Hiperlinks make research easy and any discrepancy searchable by millions of people.

2. Expanded the pool of sources and story ideas available to msm reporters. No need to go out to local mall to do a "real-person" reaction story... or scratch the head trying to find unique perspectives. The ultimate "meritocracy" of blogosphere has plenty of unique and valuable views, perspectives, and ideas - which can be found and later varified through traditional channels.

3. MSM reporters are trying even harder to find the scoop and put out sensational information. They now compete with bloggers for the audience and bragging rights - a tough competition considering the "armies of volunteer researchers" that help create blog content with increased speed (Remember Drudge post on Lewinsky?).

4. Since at least some reporters are aware that bloggers are their primary audience, and that blogs can often kill/damage or enhance/promote their story - some msm reporters change the content accordingly (In case of CBS documents, the story was greatly promoted, due to publicity it received and ultimately killed).

Any reaction, other ideas on how blogs change media product? I'd be glad to learn what intelligent people think...

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